Mobile App Development

The Ultimate Guide To Launching Your App

09th Jun 2023

Understanding how to launch a successful app on marketplaces like Google Play is essential. Entrepreneurs and IT experts must comprehend the procedure because 25% of users delete apps after just one use. The research, planning, development, getting an app ready for the app store, launching steps, and post-launch activities are all covered in this article.

Steps For Successfully Launching An App

Step 1: Pre-launch Planning

The primary issue that the app research and planning phase seeks to address is identified. It researches the use of target market reactions and rivals. This phase's objective is to make sure the solution has a clear path that fulfills the needs of the target audience by standing out from the competition.

  • Conduct market research

    Market research comprises acquiring and analyzing data regarding your app's advantages, disadvantages, and prospective market demands. This involves learning about competing items, market demand, clientele, and price. Researching the market may determine where you lack and how to set yourself apart.

  • Identify your target audience.

    A collection of people who use your service is known as your target audience. Consider demographic elements, including lifestyle, region, education, income, gender, and age, when determining a target audience. Consider interests, values, personality traits, and attitudes when creating highly tailored marketing. For instance, if you run a cross-border fintech app payment system, a foreigner or a company with a global remote crew will probably be your target market. Knowing your target market can help you brand your mobile application and marketing campaign to best appeal to that group of consumers.

  • Create your goal and objective.

    Your goals and objectives are the things you want to accomplish with the launch of your mobile app. To do this, you should determine what demands, difficulties, and problems your target audience may be experiencing. Then you'll focus your remedies on those problems. Doing market research through surveys, focus groups, or user interviews is best to get information and insights on your target audience to identify the issue.

  • Create a marketing strategy.

    Your company's overall plan for contacting your target market and persuading them to use your app is called a marketing strategy. It entails taking into account every pre-launch process and utilizing it to develop a distinctive selling proposition that distinguishes your mobile app from those of your rivals. Determine your app's important attributes, advantages, or features to develop a marketing strategy, then transmit this information to your UX writer to produce a clear and succinct message within the app that communicates why your product or service is superior to those of your rivals.

  • Create a budget

    The stages for building an app development budget are the sections of this text that are most crucial. These processes involve establishing the project's specifications, selecting a development team, estimating the cost of developing the app, and taking continuing expenses like marketing, maintenance, and hosting fees into account. Adopting a timeline is the following stage in the launch process for mobile applications. These procedures will make it easier to calculate the cost of developing the MVP to take the application from the concept stage to the launch stage.

  • Create a timeline

    A timetable is a tool for setting realistic deadlines for finishing important tasks. It relies on the difficulty of the jobs, team members and their skills and knowledge, and the technology stack that has been selected. For instance, it takes 2-4 weeks to plan, 4-6 weeks to design, 8–12 weeks to develop, and 2-4 weeks to test and ensure quality to create basic software with little complexity. These numbers, however, are merely symbolic and need not be taken as a precise timeline. For an exact timetable, contact a company in mobile development India.

  • Create a wireframe

    A visual representation of how a mobile application will seem overall once it has been fully developed is known as wireframing. All the functionalities and features of the solution are described in a mockup or sketch of the anticipated design layout. Because they enable stakeholders to see the structure and layout of the product before devoting time and money to its development and promotion, wireframes are an essential step in the planning process. Design applications like Figma, Adobe XD, or actual paper can be used for wireframing. When the wireframe is finished and satisfies the needs of the stakeholders, developing the application should come next in the mobile app launch strategy. If you're wondering how to launch an app in addition to having a strong marketing plan, continue reading. Detailed explanation of things that are required before launching your app are as follows:

  • Prepare the graphics

    You will require aesthetically appealing app screenshots of the app to draw people when launching a successful mobile app on the play store or app store. Therefore, having it already will make deploying your app simpler. You might also think about putting together a press kit for your software.

  • Gather reviews and comments.

    You will need a few endorsements that emphasize the app's value when you post the description of your app to different app stores. Through social media, you can identify a few beta testers and solicit their opinions and recommendations.

  • Produce content

    A great app marketing strategy is built on content. To target your ideal users who are eager to download your software, you can write blog posts, landing pages, and guest blogs. Once the launch date for your mobile app has been determined, you can begin conducting market research and assembling a marketing team to focus on your actual users and potential buyers.

  • Make a demonstration video.

    You should consider making a video. It would describe your app's features and operation. Mention the app's features and how users might find them beneficial in everyday circumstances. Due to the abundance of mobile apps available in app stores, it is important to distinguish your app with clear communication throughout all of your marketing materials.

  • Make use of app store optimization.

    App Store Optimization (ASO) enables you to draw attention to your mobile app in the app stores that you have selected. The greatest procedure you should adhere to is improving the app title with pertinent keywords. Additionally, pay attention when completing all of the categories that are most pertinent to your app. By doing this, you improve the likelihood that people will discover your software. Additionally, it contains screenshots of your app's most typical use scenarios.

    You are aware of how to publish your software to app stores. We will now talk about the procedures you must follow after the app has been launched. This would assist you in gaining more achievement and gain a satisfactory number of app installs.

You have a vision we

have a way to get you there

Enquire Now

Step 2: App Development

The process of creating an interactive, live solution that runs on the target operating system is known as app development. It entails developing software programs for iOS, Android, and Windows, as well as performing QA and beta testing on them. Hire testers, UI/UX designers, application developers, and other technical team members.

  • Design the app's interface.

    The process of creating user interfaces for software programs or websites in order to improve user experience. The target audience is first studied by UI designers in order to determine their needs, behaviors, and preferences. They then create prototypes and wireframes to depict the interface's layout and features. The interface is then put through testing and revision based on user feedback to discover usability issues and make the required changes to enhance user experience.

  • Develop the app's functionality.

    The code needed for an application's functionalities to work is written by app developers. Functionalities like budgeting, account management, payments, loans, and credits differ based on the app concept. For instance, a banking app should have features for budgeting, account management, payments, loans, credits, etc., but gaming apps would have other features.

  • Test for bugs and errors

    The creation of software includes key steps for checking for flaws and errors. Senior developers and QA testers will run several QA test methods, including unit testing, integration testing, functional testing, performance testing, security testing, usability testing, regression testing, and user acceptance testing, as well as verify the source code for defects. Types of testing that are performed on mobile applications: unit testing, integration testing, functional testing, performance testing, security testing, usability testing, regression testing, and user acceptance testing. Unit testing examines individual components of the app, integration testing examines how various components interact with one another, functional testing examines functionalities, performance testing examines how well the application performs under different conditions, security testing examines security features, and regression testing examines the app after updates or changes have been made.

  • Optimize the app's performance.

    The steps for optimizing a mobile application for top-notch performance are the sections of this guide that are most crucial. A comparison of the application's efficiency and load time, the identification of bottlenecks, the use of profiling tools to pinpoint the application's slowest section, the optimization of effective algorithms, the optimization of data storage, the reduction of network usage, the optimization of the user interface, and the use of background processes are some of these. getting the application ready would be your next step for Apple and Google Play's stores after it has been optimized and is in line with stakeholders' expectations. It is crucial to take outsourcing mobile application development to a vendor into account for top-notch cost-effectiveness.

Step 3: App Store Preparation

Users can browse, download, and install mobile applications on their mobile devices through an app store. The app store is essentially a marketplace for mobile apps. Do the following before making your application accessible to a suitable platform:

  • Choosing the right app store

    A successful application launch depends on picking the right app store. It has to take into account your target market, product type, store policies, in-app transactions, regional reach, and rivalry. For instance, it is better to publish your product on Google Play Store if you are aiming to reach users in Asia, Africa, or the Middle East because the majority of smartphone users in those regions use the Android operating system.

  • Meet app store requirements.

    Although the requirements for the Apple and Google app stores are different, both demand that apps be usable, bug-free, and stable, as well as respect users' privacy by not collecting excessive amounts of personal data. In-app purchases on Apple must have a minimum revenue share of 30%, while Google Play Store levies a revenue share of 15%–30%, with 30% of the first $1 million and 15% of any further funds. Before an iOS app is published in the store, Apple mandates that it be reviewed by an employee. This evaluation costs $99 per year. The app needs to support the most recent version of Google, and the Android operating system uses an automated approach that can be quicker. They want a one-time payment of $25 every year.

  • Create an app store listing.

    A page that informs users of the software is known as an app store listing. Promoting an app and persuading customers to download and install it is both crucial. An app store listing must include the following elements: a name and icon, a detailed description, videos and screenshots, a suitable category, contact and support details, and keyword optimization.

  • Optimize keywords for Google's search engine.

    The guidelines for app store keyword optimization are the most crucial information in this work. Finding popular app store keywords relevant to your software, concentrating on keywords with high search volume and low competition, choosing keywords that accurately describe your mobile application, avoiding generic or irrelevant keywords, using long-tail keywords, making use of the entire character limit, and routinely updating keywords based on trends, customer feedback, and market changes are some of these tips. The actual launch of the software, which involves making it accessible for download on app stores, comes next.

You have a vision we

have a way to get you there

Enquire Now

Step 4: Mobile App Launch

The process of adding produced mobile apps to the store for download is referred to as an "app launch." You must integrate your marketing effort with the procedure for a successful launch. To do it, try the following:

  • Select a launch date

    Take into account your development schedule when adding features, addressing bugs, and making enhancements. Additionally, keep an eye out for any important holidays or events that may coincide with your product launch on the calendar. Additionally, keep an eye on the debut dates of your rivals. Launching on the same day is not a good idea because your target market might not notice your product.

  • Build a buzz around the launch date.

    1. Make a landing page to highlight the advantages of your app and gather email addresses for early access.
    2. Use your social media platforms to post updates and product teases.
    3. Contact influential people to aid in promoting your application.
    4. Offer incentives before launching.
    5. Videotape a demonstration.
    6. Use the media and the press.
  • Leverage social media and other marketing channels.

    Utilize social media to take advantage of the luxury of participating in online discourse. By doing this, you may directly reach people with your brand. You may find users who are interested in your mobile app and get the timely feedback needed for early-release revisions with an efficient social media approach. You should also take into account other marketing channels, including digital adverts, SEO marketing, and email marketing.

  • Monitor reviews and feedback.

    Reviews and comments provide you insight into what customers think about your product. Feedback and reviews are crucial for retaining customers, just as marketing initiatives are for attracting new ones. Focus your marketing efforts on promoting aspects of your solution that have received favorable reviews.

Step 5: Post-Launch

In a software startup, post-app launch activity describes the ongoing work needed to maintain and enhance the app after it has been made available to the general public. These activities include:

  • Analyzing app performance data

    To enhance the user experience, performance, and overall efficacy of an app, this process includes gathering, measuring, and evaluating data based on usage. Keep track of mobile app downloads for no-cost apps and finished subscriptions for premium ones. Here, important metrics to examine include:

    1. User participation
    2. Rate of retention
    3. Rate of conversion
    4. Crashes and bugs with user acquisition

    Making adjustments based on customer feedback is another crucial task during the post-launch phase.

  • Working on feedbacks

    The support team and mobile app developers should discuss changes as user input comes in to avoid bad ratings. You can get a sneak preview of the problems users are now experiencing by reading these unfavorable reviews. By creating user feedback improvements, you'll:

    1. Improve the user experience
    2. Increase brand loyalty
    3. Gain a competitive advantage
    4. raising the app rating.
  • Update mobile apps regularly.

    This is a crucial component of the after-launch activity that involves distributing updated software versions to the general audience. With these new releases, we hope to enhance the user experience or address an issue that existed with earlier app launches. You can stay relevant in the market by providing frequent updates. Additionally, it guards against being out of date and losing users.

  • Continually promote the application.

    Regularly marketed apps are the ones that perform best in app stores. This stage ensures a smooth launch of the mobile app because it raises awareness. Additionally, it draws in new users and keeps current ones interested. Now that you are aware of the critical actions required to start an app. Let's get you started with some useful advice:

You have a vision we

have a way to get you there

Enquire Now

Few Tips To Consider

Tip 1: Research Your Industry And Competitors

5.6 million apps are accessible worldwide on Google PlayStore and Apple Store, yet only 0.5% of them are profitable. It's critical to investigate the most popular, highly successful apps in your area of interest before launching an app. It's crucial to obtain information on competitors through websites, social media, industry papers, etc., to determine their shortcomings and strengths. Identify strengths and weaknesses by analyzing data and reviews.

Tip 2: Hone Your Preferred Pricing Model

One of the following pricing methods is used by at least one of the 110,000 paid apps on Google Play: Subscription-based first download free with in-app purchases. Your app's optimal business model will rely on your objectives, such as whether you want to offer a freemium or a premium edition. When trying to reach a certain audience, a paid or subscription model is perfect. It is advisable to look into what your rivals are offering and develop a subscription strategy that your target consumers will be prepared to pay for. Another excellent choice is making in-app purchases. TikTok, for example, has one of the greatest in-app purchase rates. The following questions should be asked to determine your desired price:

  • What do the best competitors charge?
  • What features does my application provide?
  • What does it cost to maintain the mobile application?
  • How many in-app purchases or paid subscriptions are required for me to break even?
  • Should I upsell users or offer them more features to upgrade?

Tip 3: Be Keen On Aesthetics

The two most significant facts in this essay are that 52% of users blame a website's user interface for their decision not to return and that 65% of people prefer to learn visually. A visually appealing website that unifies all of your social network accounts onto one platform is the Handley App, for example. One of the app's most notable characteristics is its design, and its owners have praised it for having a lovely UI.

Tip 4: Optimize For An App Store Search

The App Store's search function reveals 5.9% of all available business apps. The likelihood of your app ranking in the App Store is increased by over 10% by optimizing your solution. Incorporate keywords in the title and subtitle, write a compelling app description, incorporate compelling images, promote user reviews and ratings, constantly update your app, keep testing, and monitor results if you want to improve for App Store search. This will broaden the applicability of your solution and ensure the intended market uses of your product market.

Tip 5: Include Testimonials In Your Description

People must be confident in your app's value promise. Getting early reviews and including them in the description phase is one strategy to increase user confidence during the app launch phase. Even if a potential customer skips to the end of your testimonial,

Tip 6: Pre-launch promotion

Make a webpage that describes the capabilities and advantages of utilizing your app. Prospects' emails should be collected, customer assistance should be available, the user experience should be excellent, and the app's worth should be explained. The landing page should also collect the email addresses of potential users so that they can be informed when the application launches. Initial downloads will increase as a result, and early reviews will result in improved ad curation.

Checklist To Launch An App

  • Beta testing - Make sure your program has been thoroughly tested and is ready to use.
  • App Analytics: Configure the trackers to keep an eye on user activity and gather feedback.
  • Website & Landing Page - Verify that the website and landing page are operational.
  • Video Trailer: A video trailer that provides a summary of the functions of your mobile app and encourages organic downloads of your software.
  • Press Kit - The press kit contains corporate information, a press release, a store icon, screenshots, and a trailer for a video game. It is crucial for the introduction of your product.
  • Social media - Before releasing the app, prepare your social media accounts by boosting them through various marketing channels.
  • Push Notifications - Keeping your app updated regularly helps keep people interested in it.

How To Launch An App On:

Google Play Store

From 76 billion in 2018, Google Play consumers downloaded 111.3 billion mobile apps in 2021. You must upload an Android app to the Google Play Developer Console and ensure that it complies with all Google requirements before you can publish it to the Google Play Store. The Google Play Store has a comprehensive guide that explains how to upload and publish an app. To publish an Android app, it typically takes a few hours to 2-3 business days.

  • Prepare your Android app for release and sign it with the proper certificate to make it available for the Google Play Store.
  • Create a compelling app listing with catchy pictures and descriptions, and increase visibility with translations and smart store listing keywords
  • By continuously upgrading your app and responding to any problems or criticism that appear after launch, you can guarantee a great user experience and ongoing growth.

Apple app store

According to LifeWire, there are currently 1,800,000 apps in the App Store, and this figure is steadily rising. One must first register as an Apple developer and carefully follow all the instructions in order to publish an app on the App Store. It's crucial to be aware that there are rules that must be followed in order to publish an iOS app on the App Store. Depending on how closely one has adhered to the App Store's rules, it typically takes 2 to 4 business days to publish an iOS app. It's necessary to verify how to create the mobile app from scratch after talking about how to launch mobile apps on the Google Play Store and App Store.

App Launch Cost

Market research, business strategies, app store account membership, app store optimization, paid promotion, and ongoing fees are all included in the budget for an app launch. Business plans can cost anywhere from £100 to £1,500, while market research expenses might be anything from £100 to £1,200. A yearly subscription to an app store account costs US$99, but Google Play has far lower fees. While paid advertising on Google AdWords costs about £1 per click, app store optimization costs £50. Tweaks, improvements, and bug patches are all considered ongoing costs. You'll need to re-engage the app developer if you hire a freelancer or business for upgrades.

Things To Avoid

Making beginner mistakes that lower the potential return on investment is vital to avoid because developing and launching an app may be an expensive process. There are three frequent errors that a company that releases a new app may make, and if they are not avoided, they may result in an expensive and time-consuming endeavor with no benefit.

  • Failing to recognize your audience

    We'll reiterate the value of market research and the significance of knowing exactly what your audience wants one laEnsureMake sure your study is error-and that you are not attempting to fit a square peg into a round hole. Bring in expert assistance if you have any concerns regarding the veracity of your market research. In the long run, it's a cost that will pay for itself.

  • Ignoring pre-launch advertising

    To establish the right atmosphere, you should start marketing your app before it launches. Use your website and your mailing list to let people know the app will soon be available. If your budget allows for it, think about paying for advertising to just talk about the app; it's a terrific way to promote engagement on your social media pages. Write to influencers in the market as well as tech-specific websites and magazines to discuss your app and provide them free access to a beta version so they may review it beforehand. Take any necessary steps to promote your software before it is even released.

  • Ignoring feedback

    You will be communicating with internet users if you start an app. If you haven't been living under a rock, you probably already know that the online hive mind likes humorous cat videos and whining loudly about anything that makes them unhappy. Negative reviews and a lack of action might bring your app launch to a screeching halt. Take action as soon as you can if users report issues and flaws, especially in open forums, and don't be embarrassed to let them know you're doing it.


You can consider these measures while creating an app because they influence whether to proceed with a product or not. Since this is your app's first market test with actual users, you should be ready for the harsh truth and throw away all of the romance. It is the process of gathering early adopter feedback. A mobile application development services supplier is constantly concerned with the success of the customer and is willing to go above and beyond to support them.

Read more articles


Protecting Your Cloud Infrastructure using AWS Security Best Practices

To protect your data and ensure the availability and integrity of your AWS resou...


Supabase As A Backend For Flutter Apps Step-By-Step Guide

Supabase, an open-source substitute for Firebase, provides several services l...


The Evolution Of Progressive Web Apps In 2024!

Progressive web applications have become a crucial link between traditional expe...