5 Absolute Benefits of Digital Transformation
Every one of us has heard this word "Digital Transformation" in news, blogs, articles and interviews. However, this is not just a fancy word that made business leader crazy but it is a revolutionary trend impacting many organizations globally in positive ways if implemented correctly.
Definition of digital transformation by Gartner: Digital business transformation is the process of exploiting digital technologies and supporting capabilities to create a robust new digital business model.
There are many organizations who have already implemented Digital Transformation and experiencing growth and positive changes in their organization. However, there are many companies which still wish to implement digital transformation. Research says that by 2019 there are 89% of enterprises have plans to adopt digital transformation.
Let's see what are the absolute benefits of digital transformation that business can expect:
There are hundreds of business processes and procedures are making day to day life of employee boring and resultant to that efficiency gets compromised. However, the digital era has reduced human intervention and automated the repetitive boring business processes. Automation eliminates human intervention and chances of human error got reduce which eventually improve efficiency.
Everyone knows Customer is a King and customer experience is most important for any organization. Using smart chatbots and AI & ML algorithms, organizations now getting available 24 x 7 for their customers and providing delightful customer support.
In today's competitive world data has become the most valuable asset for any organization. Businesses are collecting data of their customers, potential customers, competitors and feedback of their products and services from various sources. However, technology has converted data into a valuable piece of information. Which enables businesses to predict customer behaviour, buying capability, trends and makes it easy to make a decision about production, marketing strategy and planning of a new product & service launch.
Transformation focuses on optimizing the technology used and the business operation. While many organizations are using machine learning algorithm for defect detection in production and some are having power-packed asset management tools which predict assets health, when next inspection/servicing required and what will be the lifespan of the assets. Which will save a whole lot of cost for the organization.
Profits are the major motivation for any organization. It boosts the morale of the management and other stakeholders. Once the digital transformation is implemented correctly it brings positivity in every department and business process and eventually makes the whole organization more profitable.
Digital transformation has made the organization more transparent and efficient. It provides more opportunities to enhance customer satisfaction and build a great working environment for all the departments working together. Useful information and automated process encourages every member of the organization work towards the common organization goal and eventually organization experience exponential growth.
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